Ansoff Matrix: The Ultimate Strategic Growth Framework Cheatsheet
Introduction to the Ansoff Matrix The Ansoff Matrix (also called the Product/Market Expansion Grid) is a strategic planning tool developed by mathematician and business manager Igor Ansoff in 1957. It helps organizations identify growth opportunities by analyzing the relationship between products and markets. The matrix presents four distinct growth strategies based on whether a company […]
Ansoff Matrix: The Ultimate Strategic Growth Framework Cheatsheet Read More »
