Gain a competitive edge with this Competitive Analysis SWOT Excel Template. Designed for business strategists, marketers, and entrepreneurs, this tool helps you evaluate strengths, weaknesses, opportunities, and threats (SWOT) in a structured format. Use it to assess your company’s position in the market, identify growth opportunities, and mitigate risks effectively.
Key Features
✅ Pre-Formatted SWOT Matrix – Clearly organize internal and external business factors.
✅ Competitive Benchmarking – Compare your business against key competitors.
✅ Customizable Criteria – Tailor strengths, weaknesses, opportunities, and threats to fit your industry.
✅ Actionable Insights Section – Convert SWOT findings into strategic actions.
✅ Printable & Shareable Format – Use in team discussions, business planning, and presentations.
Use Cases
🔹 Business Strategy Development – Plan competitive moves and market positioning.
🔹 Marketing & Branding Analysis – Identify opportunities to strengthen market presence.
🔹 Investor & Stakeholder Presentations – Showcase a structured business analysis.
🔹 Competitor Benchmarking – Compare strengths and weaknesses against industry rivals.
How It Works
Identify Strengths & Weaknesses – List internal factors that help or hinder business growth.
Analyze Opportunities & Threats – Evaluate external factors that can impact success.
Compare Against Competitors – Use side-by-side analysis to see where you stand.
Develop Strategic Actions – Turn insights into competitive advantages.
Print & Present Findings – Share with teams, investors, or business partners.
